Going Live

This episode explores the current trend of celebrity producers and song-writers going live and competing in pseudo-soundclash fashion.

We have been quarantined and locked down. As a result, selectors are juggling live and clashing on social media channels like never before.  Subsequently, the music industry must continue to thrive using the technology that’s available. This could be through live content, on-demand, or both.  In conclusion, the lock-down situation will no doubt push the limits of what’s possible.

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